Pikolin is one of the longest established Spanish brands in the world of sleep products, and was one of the first to advertise and launch memorable advertising campaigns. Examples of these are the "A mi plin yo duermo en Pikolin" (I'm not bothered, I sleep on Pikolin) catchphrase from 1964, and the well-known "Symbol of sleep " slogan from 1985.

Today, Pikolin still has faith in its brand and therefore continues to invest in communication which aims to connect with the consumer. It also continues to make contributions in the field of corporate social responsibility through its various activities. The most recent examples of the latter are the Acoustic Health campaigns and the charity mattress campaign to combat breast cancer which features Sonsoles Suárez. Pikolin always works with A List celebrities such as Ferrán Adriá, Carolina Cerezuela, and the actor Jordi Rebelló - "Doctor Vilches".